The #RideAnotherDay campaign is being promoted by the Nataional Ski Areas Association and National Ski Patrol. On Christmas Eve 2010, a violent collision at a ski area in Wyoming resulted in the death of five-year-old Elise Johnson, as well as the snowboarder who crashed into her, and left Kelli Johnson in a coma with severe injuries. Watch the video for more on #RideAnotherDay.